Technical SEO Strategy: How to Optimize Your Site for Search Engines

Technically, there are two different types of search engine optimization (SEO). On-page optimization refers to the content and HTML elements on your site and off-page optimization involves getting links back to your site from other sites. Both kinds of SEO are important, but in most cases, you’ll want to focus more on off-page than on-page optimization, as Google has now shifted its attention more toward the quality of backlinks than the technical elements of your site (link structure, HTML). Read this technical SEO strategy guide to learn more about how to optimize your site for search engines.

What is technical SEO?

Technical SEO has a bad rap—it’s seen as technical, boring, and super complicated. In reality, it’s only really challenging if you don’t know what you’re doing. To help get things started in a way that works for your site, here are some basic technical SEO strategies that are effective and easy to understand. The best part? They only take minutes to implement.

Where do you start?

Begin by generating some keyword ideas. Use Google’s keyword planner tool to get a sense of what terms people are searching for. Once you have a few keywords in mind, you can build out your technical SEO strategy. Start by looking at your website from a search engine’s perspective, using Google’s guidelines on webmaster tools, and reviewing your own site. Then start working through your page by page and make sure everything is up to par. This process will help you identify areas that need improvement as well as potential opportunities for increasing traffic and conversions. While it might seem like an overwhelming task, if you break it down into small steps, then building out your technical SEO strategy becomes more manageable. The most important thing is to keep moving forward one step at a time—don’t get stuck!

What are the best practices of technical SEO?

Every business needs a technical SEO strategy. A successful technical SEO strategy does more than just correct code errors and canonical URLs. A good strategy ensures your website is built in a search-engine-friendly way—and that you’re thinking about how search engines crawl, index, and rank your site before you launch it. What are some of those best practices? Here are seven essential components of an effective technical SEO strategy. 

To build your technical SEO strategy from these building blocks, start with what you already know. Start by identifying whether your site was coded by experts or if it was coded by yourself or employees not familiar with web development. If it’s self-coded, then work on bringing it up to speed on HTML structure and CSS styling.

Tools you need?

Only a few simple tools will get you started with your technical SEO strategy. First, you’ll need access to Google Webmaster Tools, Bing Webmaster Tools, and Yahoo! Webmaster Tools; each provides slightly different information that can be valuable in analyzing your site’s technical performance. Additionally, if you have access to a Google Analytics account (or its competitor), you can use it in tandem with these reports as well. You’ll also want to find an SEO tool that gives you insight into keyword research, backlink analysis, and social media analysis—all of which are essential elements of a comprehensive technical SEO strategy.

What will AAITPRO do?  

AAITPRO will do technical on-page optimization according to modern search engine requirements. When you choose AAITPRO for your Technical SEO services, you’ll be getting a team of experts with years of experience and proven success in implementing Technical SEO strategies. We help companies in optimizing their sites by thoroughly analyzing a site and figuring out how Google and other search engines think.

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